4Shadow Analytix

Brand Color System — 2026

Color wheel derived · Full tint scales · White / Dark / Adjacent background variants · Primary + Secondary + Functional

1 — Logo System — Why Four Variants
Color logo
Color Logo
White or light backgrounds. Standard use for documents, presentations, letterhead.
Black logo
Black Logo
Single-color print, fax, embossing, grayscale documents, no-color contexts.
White logo
White Logo (Reversed)
Dark backgrounds — charcoal headers, navy slides, dark photography overlays.
Clear logo on photo
Clear / Transparent
Any background you don't control — photography, patterns, colored surfaces. Background shows through.
2 — Primary Palette — Logo Anchors, Full Specification
Brand Charcoal
#302F2F
RGB 48 47 47
CMYK 0 2 2 81
Tint scale — on white background
#302F2F100%
#4F4E4E85%
#6E6D6D70%
#8D8D8D55%
#ACACAC40%
#CBCBCB25%
#E0E0E015%
#EEEEEE8%
Tint scale — on dark background
#302F2F100%
#4F4E4E85%
#6E6D6D70%
#8D8D8D55%
#ACACAC40%
#CBCBCB25%
#E0E0E015%
#EEEEEE8%
Brand Blue
#1F7CC4
RGB 31 124 196
CMYK 84 36 0 23
Tint scale — on white background
#1F7CC4100%
#4190CD85%
#62A3D670%
#84B7DF55%
#A5CBE740%
#C7DEF025%
#DDEBF615%
#EDF5FA8%
Tint scale — on dark background
#1F7CC4100%
#4190CD85%
#62A3D670%
#84B7DF55%
#A5CBE740%
#C7DEF025%
#DDEBF615%
#EDF5FA8%
3 — Secondary Color Options — All Derived from Color Wheel at H=206° S=73% L=45%
Each option shown on white background (left) and dark/charcoal background (right) with the appropriate logo variant
Analogous Cool
H=176° — Cyan-Teal
Harmonious cool variation — adjacent backgrounds, section accents
On White Background
logo
#1FC4BA100%
#41CDC485%
#62D6CF70%
#84DFD955%
#A5E7E340%
#C7F0EE25%
#DDF6F515%
#EDFAF98%
■ Text in Analogous Cool on white ■
On Dark / Charcoal Background
logo
#1FC4BA100%
#41CDC485%
#62D6CF70%
#84DFD955%
#A5E7E340%
#C7F0EE25%
#DDF6F515%
#EDFAF98%
■ Text in Analogous Cool on dark ■
Analogous Warm
H=236° — Blue-Indigo
Harmonious deep variation — dark overlays, depth accents
On White Background
logo
#1F29C4100%
#4149CD85%
#6269D670%
#8489DF55%
#A5A9E740%
#C7CAF025%
#DDDFF615%
#EDEEFA8%
■ Text in Analogous Warm on white ■
On Dark / Charcoal Background
logo
#1F29C4100%
#4149CD85%
#6269D670%
#8489DF55%
#A5A9E740%
#C7CAF025%
#DDDFF615%
#EDEEFA8%
■ Text in Analogous Warm on dark ■
Complementary
H=26° — Orange
Direct opposite — maximum contrast, calls to action, emphasis bars
On White Background
logo
#C4671F100%
#CD7E4185%
#D6956270%
#DFAB8455%
#E7C2A540%
#F0D9C725%
#F6E8DD15%
#FAF3ED8%
■ Text in Complementary on white ■
On Dark / Charcoal Background
logo
#C4671F100%
#CD7E4185%
#D6956270%
#DFAB8455%
#E7C2A540%
#F0D9C725%
#F6E8DD15%
#FAF3ED8%
■ Text in Complementary on dark ■
Split-Comp A
H=356° — Red
30° off complement — strong contrast, alert states, warm accents
On White Background
logo
#C41F2A100%
#CD414A85%
#D6626A70%
#DF848A55%
#E7A5AA40%
#F0C7CA25%
#F6DDDF15%
#FAEDEE8%
■ Text in Split-Comp A on white ■
On Dark / Charcoal Background
logo
#C41F2A100%
#CD414A85%
#D6626A70%
#DF848A55%
#E7A5AA40%
#F0C7CA25%
#F6DDDF15%
#FAEDEE8%
■ Text in Split-Comp A on dark ■
Split-Comp B
H=56° — Gold-Yellow
30° off complement — warm authority, premium feel, awards
On White Background
logo
#C4BA1F100%
#CDC44185%
#D6CF6270%
#DFD98455%
#E7E3A540%
#F0EEC725%
#F6F5DD15%
#FAF9ED8%
■ Text in Split-Comp B on white ■
On Dark / Charcoal Background
logo
#C4BA1F100%
#CDC44185%
#D6CF6270%
#DFD98455%
#E7E3A540%
#F0EEC725%
#F6F5DD15%
#FAF9ED8%
■ Text in Split-Comp B on dark ■
Triadic A
H=86° — Yellow-Green
120° — vibrant third accent, positive indicators, growth
On White Background
logo
#7CC41F100%
#90CD4185%
#A3D66270%
#B7DF8455%
#CBE7A540%
#DEF0C725%
#EBF6DD15%
#F5FAED8%
■ Text in Triadic A on white ■
On Dark / Charcoal Background
logo
#7CC41F100%
#90CD4185%
#A3D66270%
#B7DF8455%
#CBE7A540%
#DEF0C725%
#EBF6DD15%
#F5FAED8%
■ Text in Triadic A on dark ■
Triadic B
H=326° — Rose-Magenta
120° — vibrant third, used sparingly for distinction
On White Background
logo
#C41F7C100%
#CD419085%
#D662A370%
#DF84B755%
#E7A5CB40%
#F0C7DE25%
#F6DDEB15%
#FAEDF58%
■ Text in Triadic B on white ■
On Dark / Charcoal Background
logo
#C41F7C100%
#CD419085%
#D662A370%
#DF84B755%
#E7A5CB40%
#F0C7DE25%
#F6DDEB15%
#FAEDF58%
■ Text in Triadic B on dark ■
Tetradic A
H=296° — Violet-Purple
90° — four-color system, innovation / AI positioning
On White Background
logo
#B91FC4100%
#C441CD85%
#CE62D670%
#D884DF55%
#E3A5E740%
#EEC7F025%
#F4DDF615%
#F9EDFA8%
■ Text in Tetradic A on white ■
On Dark / Charcoal Background
logo
#B91FC4100%
#C441CD85%
#CE62D670%
#D884DF55%
#E3A5E740%
#EEC7F025%
#F4DDF615%
#F9EDFA8%
■ Text in Tetradic A on dark ■
Tetradic B
H=116° — Green
90° — four-color system, success / nature / growth
On White Background
logo
#2AC41F100%
#4ACD4185%
#6AD66270%
#8ADF8455%
#AAE7A540%
#CAF0C725%
#DFF6DD15%
#EEFAED8%
■ Text in Tetradic B on white ■
On Dark / Charcoal Background
logo
#2AC41F100%
#4ACD4185%
#6AD66270%
#8ADF8455%
#AAE7A540%
#CAF0C725%
#DFF6DD15%
#EEFAED8%
■ Text in Tetradic B on dark ■
4 — Functional Colors — Standard in Every Corporate System
Success
#15803D
#DCFCE7
Positive states, match indicators, confirmations
Error
#B91C1C
#FEE2E2
Alerts, errors, critical warnings, mismatches
Warning
#B45309
#FEF3C7
Caution states, pending items, attention needed
Info / Brand
#1F7CC4
#E8F2F9
Informational, brand accent — same as Brand Blue