4Shadow Analytix — Brand Color Palette
Corporate Identity Color System  ·  v2 Candidate — Base #19639D  ·  June 2026
Confidential — 4Shadow Analytix
© 2015–2026 All rights reserved.
1 — Logo Color Anchors
4Shadow Analytix
Color Logo on White
Documents • Email • Letterhead • Presentations • Reports
4Shadow Analytix
White Logo on Blue Dark
Document headers • Navigation bars • Dark panels • Slide headers
4Shadow Analytix
White Logo on Brand Blue
Callout bars • Banner backgrounds • Event graphics • Social media
Logo Charcoal — “4SHADOW” wordmark
HEX    #302F2F
RGB    48, 47, 47
CMYK  0, 2, 2, 81
PMS    Black 4 C
Brand Blue — orbital ring + ANALYTIX
HEX    #19639D
RGB    25, 99, 157
CMYK  84, 37, 0, 38
PMS    301 C
Blue Dark — derived header color
HEX    #104066
RGB    16, 64, 102
CMYK  84, 37, 0, 60
Derived from Brand Blue −35%
2 — Primary Palette — Tint & Shade Scales
Logo Charcoal   #302F2F
Pantone Black 4 C  •  RGB 48 47 47  •  CMYK 0 2 2 81
10% #EAEAEA
20% #D6D5D5
30% #C1C1C1
40% #ACACAC
50% #989797
60% #838282
70% #6E6D6D
80% #595959
90% #454444
BASE #302F2F
−20% #262626
−40% #1D1C1C
−60% #131313
Brand Blue   #1F7CC4
Pantone 301 C  •  RGB 25 99 157  •  CMYK 84 37 0 38
10% #E8EFF5
20% #D1E0EB
30% #BAD0E2
40% #A3C1D8
50% #8CB1CE
60% #75A1C4
70% #5E92BA
80% #4782B1
90% #3073A7
BASE #19639D
−20% #144F7E
−40% #0F3B5E
−60% #0A283F
3 — Secondary Palette — Pending Selection
Secondary color not yet selected. Choose from Section 4 color wheel.
4 — Color Wheel — All 9 Derivations from Brand Blue

Nine candidate colors, all derived from Brand Blue at identical saturation and lightness — only the hue angle changes. Each strip shows the color full-strength, then against Charcoal, then against Brand Blue. Choose your secondary and tertiary.

#199D95
Analogous Cool
#199D95
RGB 25,157,149
C84 M0 Y5 K38
#19219D
Analogous Warm
#19219D
RGB 25,33,157
C84 M79 Y0 K38
#9D5319
Complementary
#9D5319
RGB 157,83,25
C0 M47 Y84 K38
#9D1921
Split-Comp A
#9D1921
RGB 157,25,33
C0 M84 Y79 K38
#9D9519
Split-Comp B
#9D9519
RGB 157,149,25
C0 M5 Y84 K38
#9D1963
Triadic A
#9D1963
RGB 157,25,99
C0 M84 Y37 K38
#639D19
Triadic B
#639D19
RGB 99,157,25
C37 M0 Y84 K38
#95199D
Tetradic A
#95199D
RGB 149,25,157
C5 M84 Y0 K38
#219D19
Tetradic B
#219D19
RGB 33,157,25
C79 M0 Y84 K38
Context rows
On Charcoal #302F2F
On Brand Blue #1F7CC4
On White
5 — Neutral Palette
Warm Neutrals (Charcoal-tinted)
#F7F7F7
Warm 50
#EEEEEE
Warm 100
#E0E0E0
Warm 200
#CBCBCB
Warm 300
#ACACAC
Warm 400
#8D8D8D
Warm 500
#6E6D6D
Warm 600
#302F2F
Warm 700
Cool Neutrals (Blue-tinted)
#F6F8FA
Cool 50
#E6EDF5
Cool 100
#CFDDEC
Cool 200
#B0C8DE
Cool 300
#85A8C8
Cool 400
#5B89B1
Cool 500
#3A6B97
Cool 600
#234E78
Cool 700
6 — Functional Color System (Success / Warning / Error / Info)
Success
Light #C4DFCE
Base   #15803D
Dark   #0F5A2B
Action complete, match, positive
Warning
Light #ECDABF
Base   #B46B00
Dark   #7E4B00
Caution, partial match, review
Error
Light #EEC6C6
Base   #B91C1C
Dark   #821414
Alert, mismatch, critical
Info
Light #C0E0F1
Base   #0284C7
Dark   #015C8B
Neutral information, note
7 — Semantic Usage Tokens
Background
Token Swatch HEX Usage WCAG on White
bg-page
#F7F7F7 Page / document background FAIL 1.1
bg-surface
#FFFFFF Card, panel, table body FAIL 1.0
bg-surface-alt
#EEEEEE Alternating table rows FAIL 1.2
bg-overlay
#262626 Modal overlay, sidebar AAA 15.1
bg-brand
#19639D Primary brand surface AA 6.3
bg-brand-dark
#104066 Header, nav, dominant dark AAA 10.8
Text
Token Swatch HEX Usage WCAG on White
text-primary
#302F2F Body text, default AAA 13.3
text-secondary
#8D8D8D Captions, secondary labels AA large 3.3
text-disabled
#B7B6B6 Inactive, placeholder FAIL 2.0
text-on-dark
#FFFFFF Text on brand-dark / brand FAIL 1.0
text-on-dark-sub
#6A9ABF Subtitle on dark surfaces AA large 3.0
text-brand
#19639D Inline brand emphasis AA 6.3
Border
Token Swatch HEX Usage WCAG on White
border-default
#CBCBCB Standard table/card border FAIL 1.6
border-strong
#A2A1A1 Emphasis divider FAIL 2.6
border-brand
#19639D Brand-colored border AA 6.3
Interactive
Token Swatch HEX Usage WCAG on White
action-primary
#19639D Buttons, links — default AA 6.3
action-primary-hover
#155485 Hover state AAA 8.0
action-primary-active
#12456E Active/pressed state AAA 10.0
action-destructive
#B91C1C Delete, remove, alert AA 6.5
8 — WCAG 2.1 Contrast Matrix
Combination Foreground Background Ratio Level Sample
White on Blue Dark (headers)
#FFFFFF
#104066
 10.8:1 AAA Sample text
White on Brand Blue (callout bars)
#FFFFFF
#19639D
 6.3:1 AA Sample text
White on Success Green
#FFFFFF
#15803D
 5.0:1 AA Sample text
White on Warning Amber
#FFFFFF
#B46B00
 4.2:1 AA large Sample text
White on Error Red
#FFFFFF
#B91C1C
 6.5:1 AA Sample text
White on Info Blue
#FFFFFF
#0284C7
 4.1:1 AA large Sample text
Charcoal on White (body text)
#302F2F
#FFFFFF
 13.3:1 AAA Sample text
Charcoal on Warm 100 (alt rows)
#302F2F
#EEEEEE
 11.5:1 AAA Sample text
Blue Dark on Warm 100 (dim cells)
#104066
#EEEEEE
 9.3:1 AAA Sample text
Blue 65% tint on Blue Dark — subtitle use only
#6A9ABF
#104066
 3.6:1 AA large Sample text
9 — Usage by Medium
Print (PDF / Physical)
#104066
Blue Dark
Header
#19639D
Brand Blue
Accent
#302F2F
Charcoal
Body text
#EEEEEE
Warm 100
Alt rows
#FFFFFF
White
Background
#15803D
Success
Green
#B91C1C
Error
Red
SpecValue
Color modelCMYK / Pantone PMS
Page sizeUS Letter 8.5×11 in portrait or landscape
Logo variantColor on white bg / White on dark bg
BackgroundWhite body — Blue Dark for headers only
Digital / Screen
#104066
Blue Dark
Header
#19639D
Brand Blue
#302F2F
Charcoal
Body
#EEEEEE
Surface
Alt
#FFFFFF
White
Bg
#15803D
Success
#B46B00
Warning
#B91C1C
Error
#0284C7
Info
SpecValue
Color modelHEX / RGB (sRGB color space)
Website dark mode4shadowanalytix.com uses dark variant — separate from print palette
Logo variantColor (light bg) / White (dark bg) / Icon (favicon)
PresentationsBlue Dark slide headers / white body / secondary accent
© 2015–2026 4Shadow Analytix. All rights reserved. • Confidential corporate identity material.
Brand Color Palette v1.0 • June 2026