4Shadow Analytix — Brand Color Palette
Corporate Identity Color System  ·  Version 1.0  ·  June 2026
Confidential — 4Shadow Analytix
© 2015–2026 All rights reserved.
1 — Logo Color Anchors
4Shadow Analytix
Color Logo on White
Documents • Email • Letterhead • Presentations • Reports
4Shadow Analytix
White Logo on Blue Dark
Document headers • Navigation bars • Dark panels • Slide headers
4Shadow Analytix
White Logo on Brand Blue
Callout bars • Banner backgrounds • Event graphics • Social media
Logo Charcoal — “4SHADOW” wordmark
HEX    #302F2F
RGB    48, 47, 47
CMYK  0, 2, 2, 81
PMS    Black 4 C
Brand Blue — orbital ring + ANALYTIX
HEX    #1F7CC4
RGB    31, 124, 196
CMYK  84, 37, 0, 23
PMS    285 C
Blue Dark — derived header color
HEX    #14517F
RGB    20, 81, 127
CMYK  84, 36, 0, 50
Derived from Brand Blue −35%
2 — Primary Palette — Tint & Shade Scales
Logo Charcoal   #302F2F
Pantone Black 4 C  •  RGB 48 47 47  •  CMYK 0 2 2 81
10% #EAEAEA
20% #D6D5D5
30% #C1C1C1
40% #ACACAC
50% #989797
60% #838282
70% #6E6D6D
80% #595959
90% #454444
BASE #302F2F
−20% #262626
−40% #1D1C1C
−60% #131313
Brand Blue   #1F7CC4
Pantone 285 C  •  RGB 31 124 196  •  CMYK 84 37 0 23
10% #E9F2F9
20% #D2E5F3
30% #BCD8ED
40% #A5CBE7
50% #8FBEE2
60% #79B0DC
70% #62A3D6
80% #4C96D0
90% #3589CA
BASE #1F7CC4
−20% #19639D
−40% #134A76
−60% #0C324E
3 — Secondary Palette — Teal (Analogous Cool, H=176°)
Secondary Accent   #1FC4BA   Teal
Pantone 3255 C  •  RGB 31 196 186  •  CMYK 84 0 5 23
10% #E9F9F8
20% #D2F3F1
30% #BCEDEA
40% #A5E7E3
50% #8FE2DC
60% #79DCD6
70% #62D6CF
80% #4CD0C8
90% #35CAC1
BASE #1FC4BA
−40% #137670
4 — Color Wheel — All 9 Derivations from Brand Blue

Nine candidate colors, all derived from Brand Blue at identical saturation and lightness — only the hue angle changes. Each strip shows the color full-strength, then against Charcoal, then against Brand Blue. Choose your secondary and tertiary.

#1FC4BA
Analogous Cool
RGB
31,196,186
C84 M0
Y5 K23
Evernorth / Cigna
#1F29C4
Analogous Warm
RGB
31,41,196
C84 M79
Y0 K23
Low conflict
#C4671F
Complementary
RGB
196,103,31
C0 M47
Y84 K23
Safety / energy sector
#C41F29
Split-Comp A
RGB
196,31,41
C0 M84
Y79 K23
Alert / danger signal
#C4BA1F
Split-Comp B
RGB
196,186,31
C0 M5
Y84 K23
UPS / Caterpillar
#C41F7C
Triadic A
RGB
196,31,124
C0 M84
Y37 K23
Low conflict
#7CC41F
Triadic B
RGB
124,196,31
C37 M0
Y84 K23
Tech startup
#B91FC4
Tetradic A
RGB
185,31,196
C6 M84
Y0 K23
FedEx / Hallmark
#2AC41F
Tetradic B
RGB
42,196,31
C79 M0
Y84 K23
Healthcare / environmental
Context rows
On Charcoal #302F2F
On Brand Blue #1F7CC4
On White
5 — Neutral Palette
Warm Neutrals (Charcoal-tinted)
#F7F7F7
Warm 50
#EEEEEE
Warm 100
#E0E0E0
Warm 200
#CBCBCB
Warm 300
#ACACAC
Warm 400
#8D8D8D
Warm 500
#6E6D6D
Warm 600
#302F2F
Warm 700
Cool Neutrals (Blue-tinted)
#F6F8FA
Cool 50
#E6EDF5
Cool 100
#CFDDEC
Cool 200
#B0C8DE
Cool 300
#85A8C8
Cool 400
#5B89B1
Cool 500
#3A6B97
Cool 600
#234E78
Cool 700
6 — Functional Color System (Success / Warning / Error / Info)
Success
Light #C4DFCE
Base   #15803D
Dark   #0F5A2B
Action complete, match, positive
Warning
Light #ECDABF
Base   #B46B00
Dark   #7E4B00
Caution, partial match, review
Error
Light #EEC6C6
Base   #B91C1C
Dark   #821414
Alert, mismatch, critical
Info
Light #C0E0F1
Base   #0284C7
Dark   #015C8B
Neutral information, note
7 — Semantic Usage Tokens
Background
Token Swatch HEX Usage WCAG on White
bg-page
#F7F7F7 Page / document background FAIL 1.1
bg-surface
#FFFFFF Card, panel, table body FAIL 1.0
bg-surface-alt
#EEEEEE Alternating table rows FAIL 1.2
bg-overlay
#262626 Modal overlay, sidebar AAA 15.1
bg-brand
#1F7CC4 Primary brand surface AA large 4.4
bg-brand-dark
#14517F Header, nav, dominant dark AAA 8.4
bg-accent
#1FC4BA Secondary accent surface FAIL 2.2
Text
Token Swatch HEX Usage WCAG on White
text-primary
#302F2F Body text, default AAA 13.3
text-secondary
#8D8D8D Captions, secondary labels AA large 3.3
text-disabled
#B7B6B6 Inactive, placeholder FAIL 2.0
text-on-dark
#FFFFFF Text on brand-dark / brand FAIL 1.0
text-on-dark-sub
#6DAAD9 Subtitle on dark surfaces FAIL 2.5
text-brand
#1F7CC4 Inline brand emphasis AA large 4.4
text-accent
#1FC4BA Inline accent emphasis FAIL 2.2
Border
Token Swatch HEX Usage WCAG on White
border-default
#CBCBCB Standard table/card border FAIL 1.6
border-strong
#A2A1A1 Emphasis divider FAIL 2.6
border-brand
#1F7CC4 Brand-colored border AA large 4.4
border-accent
#1FC4BA Accent footer/highlight FAIL 2.2
Interactive
Token Swatch HEX Usage WCAG on White
action-primary
#1F7CC4 Buttons, links — default AA large 4.4
action-primary-hover
#1A69A7 Hover state AA 5.8
action-primary-active
#165789 Active/pressed state AAA 7.6
action-secondary
#1FC4BA Secondary actions FAIL 2.2
action-destructive
#B91C1C Delete, remove, alert AA 6.5
8 — WCAG 2.1 Contrast Matrix
Combination Foreground Background Ratio Level Sample
White on Blue Dark (headers)
#FFFFFF
#14517F
 8.4:1 AAA Sample text
White on Brand Blue (callout bars)
#FFFFFF
#1F7CC4
 4.4:1 AA large Sample text
White on Success Green
#FFFFFF
#15803D
 5.0:1 AA Sample text
White on Warning Amber
#FFFFFF
#B46B00
 4.2:1 AA large Sample text
White on Error Red
#FFFFFF
#B91C1C
 6.5:1 AA Sample text
White on Info Blue
#FFFFFF
#0284C7
 4.1:1 AA large Sample text
Charcoal on White (body text)
#302F2F
#FFFFFF
 13.3:1 AAA Sample text
Charcoal on Warm 100 (alt rows)
#302F2F
#EEEEEE
 11.5:1 AAA Sample text
Blue Dark on Warm 100 (dim cells)
#14517F
#EEEEEE
 7.2:1 AAA Sample text
Blue 65% tint on Blue Dark — subtitle use only
#6DAAD9
#14517F
 3.3:1 AA large Sample text
9 — Usage by Medium
Print (PDF / Physical)
#14517F
Blue Dark
Header
#1F7CC4
Brand Blue
Accent
#302F2F
Charcoal
Body text
#EEEEEE
Warm 100
Alt rows
#FFFFFF
White
Background
#15803D
Success
Green
#B91C1C
Error
Red
SpecValue
Color modelCMYK / Pantone PMS
Page sizeUS Letter 8.5×11 in portrait or landscape
Logo variantColor on white bg / White on dark bg
BackgroundWhite body — Blue Dark for headers only
Digital / Screen
#14517F
Blue Dark
Header
#1F7CC4
Brand Blue
#302F2F
Charcoal
Body
#EEEEEE
Surface
Alt
#FFFFFF
White
Bg
#15803D
Success
#B46B00
Warning
#B91C1C
Error
#0284C7
Info
SpecValue
Color modelHEX / RGB (sRGB color space)
Website dark mode4shadowanalytix.com uses dark variant — separate from print palette
Logo variantColor (light bg) / White (dark bg) / Icon (favicon)
PresentationsBlue Dark slide headers / white body / secondary accent
© 2015–2026 4Shadow Analytix. All rights reserved. • Confidential corporate identity material.
Brand Color Palette v1.0 • June 2026